Meghan Markle launches new brand American Riviera Orchard in return to Instagram

Her first social media post since 2020 attracted 200,000 followers within hours 

Meghan pictured at the keynote "Breaking Barriers, Shaping Narratives: How Women Lead On and Off the Screen" at the South by Southwest Conference in Austin, Texas. Picture: Jack Plunkett/Invision/AP, File

Meghan Markle has launched what appears to be a new lifestyle brand with dozens of products in the works as she makes a return to Instagram after a four-year hiatus.

In Meghan’s first social media post since 2020, American Riviera Orchard was announced via nine Instagram posts that together show the brand’s gilded logo and crest. Within hours the account had more than 200,000 followers.