What is shrinkflation and is it costing me money in my weekly shopping?

With the cost of food causing upset at the tills, consumers are also starting to realise that the price they pay now results in taking home less food in the shop, coining the term ‘shrinkflation’, writes Caitriona Redmond

The cost of living crisis has affected us all and it has become stark at the supermarket tills in particular. Picture: iStock

The cost of food has continued to increase for over 18 months and shopping receipts carry an extra bit of ouch factor for us all. Have you left the supermarket or stacked up your food stores feeling even more hard done by lately? If you feel that you’re maybe just not taking home the same amount of shopping as you used to then you’re not on your own.

“Shrinkflation” may be the answer to your increasing shelf space and diminishing grocery stocks.