Christmas adverts 2022: A round-up of the most festive films so far
Tesco, Boots and TK Maxx are just some of the other retailers that have released their Christmas campaigns for 2022.
It may only be November but the Christmas adverts are already in full swing and even John Lewis has unveiled its much-anticipated campaign for 2022.
Brands and retailers have really upped the ante this year, creating meaningful, festive campaigns in the midst of what is a difficult time for many. Wholesome Christmas traditions, warm and cosy feelings and acknowledgment of the difficult financial situation are part in parcel of this year’s campaigns.
The brand that is synonymous with Christmas adverts, John Lewis has officially unveiled its 2022 edition, 'The Beginner', which shines a light on children in care. Set to a cover of Blink 182's 'All the Small Things', the advert shows a man trying to get to grips with skateboarding, and after much practice and many failed attempts, on Christmas Day, we see why.
While prepping the Christmas dinner, the doorbell rings and we are introduced to a young girl called Ellie, who has a skateboard in hand.
Before the advert comes to a close, we're reminded that over 108,000 children in the UK are in the care system.
The advert is a very different type of story for John Lewis but the brand wanted to work with children's charities to help make a difference.
Last year, this one had us all in tears and for 2022, Deermuid the Deer is back on our TV screens this week as Supervalu re-launch their Christmas advert.
The heartwarming tale tells the story of Aoife and her friends helping an injured Deermuid to travel back to his home at the North Pole.
Deermuid the Deer lives in Co Wicklow with his handler Eddie Drew ahead of the festive season, Eddie has announced the exciting news that Deermuid has a new sister.
To celebrate the re-release of the advert and the return of Deermuid the Deer to Irish screens, SuperValu has launched a Christmas colouring competition for primary school children.
Children can pick up the Aoife Dooley illustrated Share the Magic colouring sheet from their local SuperValu store and email it to deermuidthedeer@supervalu.ie by midnight on Thursday, December 1. Each of the category winners will receive a €500 SuperValu gift card and a visit from Deermuid to their primary school ahead of the Christmas break.
Aldi's Christmas adverts have become some of the most popular following the introduction of Kevin the Carrot and his friends and this year may be Kevin's greatest adventure yet.
Taking inspiration from a Christmas classic, the 2022 advert opens with Katie, Baby, Jasper and Chantenay hurrying through a busy airport as they race to catch a flight to Paris. Once they are sitting happily on the plane, Katie notices that Kevin is missing. And home alone.
Much like the film, Kevin hatches a plan and sets plenty of traps to help stop home invaders, and Santa himself even makes an appearance before the young carrot is reunited with his family.
The McDonald's Christmas advert features a well-known voice with a song by British pop star, Becky Hill. The festive 60-second advert features a young boy called Alfie who gets a little carried away while writing his letter to Santa. The story encapsulates a very wholesome message and reminds us that Christmas is really about spending time together, and not the gifts.
'The List' has yet to feature on TV but will debut during on Sunday, November 13.
The 2022 Christmas campaign for Boots stars BAFTA-nominated actress Lydia West, creating an uplifting festive film that aims to encapsulate the joy of finding just the right gift for the right person.
Featuring Hall & Oates’ You Make My Dreams (Come True), we see our star, Holly put on a pair of glasses that allow her to see what everyone around her really wants for Christmas. And in the end, we’re treated to one of the best Christmas feelings — giving someone the perfect present.
Commenting on the festive ad, Lydia West said: “Christmas is my favourite time of year and like Holly, I enjoy the feeling of picking a present for someone that I know they are going to love."
Featuring Dublin’s Forty Foot, Tesco’s Christmas campaign is hoping to help customers celebrate the holidays in style this year, no matter what their budget is.
The campaign recognises that joy may be in short supply right now amid a cost-of-living crisis, but also acknowledges that Christmas is important to so many.
The advert opens with a snowy shot of the Cliffs of Moher, and onto residential streets where we visit families, and catch a glimpse of some of the best festive food moments: delicious desserts, Brussels sprouts, mince pies, cheese boards, party food, and the St. Stephen’s Day leftovers, to name a few.
The sea swimmers captured at the famous Dublin hotspot, the Forty Foot feature Bill Halliden, a colleague of Tesco for over 10 years while another local and familiar face to all the Forty Foot daily swimming crew, Siobhan Bean, is seen with a post-swim cup of hot chocolate.
It’s all about nailing Christmas for less this year for TK Maxx. In the upbeat festive advert, we meet Sam as her father congratulates her for all the incredible presents she bought and asks how she did it. Sam’s reply is simple, “Just went to TK Maxx”.
Featuring the soundtrack of Cerrone’s 1977 hit Supernature, the advert also recongises that financial pressures will be front of mind for many this year and wants to show customers that you can find affordable and fabulous gifts for everyone.
Lidl really embraces the traditional Christmas scenes in a heartwarming Christmas advert featuring an adorable teddy bear, complete with a Lidl Christmas jumper after an adult-size jumper shrinks in the wash. His new outfit gains him some attention and 'Lidl Bear' becomes a bit of a celebrity but after living the high life, his owner makes an appeal for him to come home for Christmas, and of course, he obliges and returns — Santa style.
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