Beating boredom: Seven ways parents can entertain kids and keep boredom at bay

A new study by Argos has found that while parents hear the words ‘I’m bored’ an average of seven times a week

Playing together can help beat the boredom (Alamy/PA)

Children’s repeated cries of ‘I’m bored’ are a standard lament heard by parents, according to new research.

It’s a problem many exasperated parents try to solve by handing their kids an iPad or mobile phone.