What is zebra striping and why are more Irish people choosing to drink in moderation?

A growing number of Irish people are turning away from regular alcohol consumption, but what are the creative ways in which people are reshaping drinking habits?

Laura Willoughby MBE, Ali Dunworth and Greg O'Shea pictured at NoLIta Dublin, as Heineken Ireland unveiled a new report, Always a Choice: How Socialising is Changing in Ireland.

Irish social life is evolving – and choosing to consume alcohol in moderation is increasingly at the heart of that social evolution.

A growing number of Irish people are turning away from regular alcohol consumption, a shift evident in the increasing number of young people choosing to drink less frequently and those who choose to abstain from alcohol consumption altogether.