Aimee Connolly: I probably care too much that everyone likes me, that isn't easy online

'We live in such a busy, saturated market, you have to kind of stay in your own lane and really back yourself'

Aimee Connolly is an ambassador for the 2023 VHI Women’s Mini Marathon, taking place on June 4. Picture: David Fitzgerald

For Aimee Connolly, founder and CEO of the makeup range  Sculpted by Aimee, staying fit requires the same laser-focused dedication as building a globally recognised brand. Followers of the 29-year-old beauty tycoon know she travels a lot and her working days frequently go beyond the standard eight hours. But, the Dubliner doesn’t give herself the chance to make excuses.

“Don’t get me wrong, I have days where I’m tired, and I couldn’t be bothered”, she says, “but I make sure that I [exercise] right before work or right after work, that I don’t give myself the excuse to kind of come in and sit down and think ‘oh, I can’t get up again.”