TikTok's Sophie Laird: 'I am sat at home folding my clothes, and I don’t care'

Thought you knew how to store a T-shirt? Think again. Suzanne Harrington meets Sophie Laird, ‘The Folding Master’ with 4.7m TikTok followers

Sophie Laird: "Marie Kondo is a professional organiser – I’m not. I’m a retailer who has a skill in folding - I was really good at merchandising." Pic: Max Rose-Fyne

From thongs to pancakes, frocks to phone cables, it turns out there’s nothing you can’t fold. What’s more, there’s nothing people won’t watch on TikTok, which is how you can amass 4.7 million followers by simply filming yourself folding.

Meet Sophie Laird, the Folding Lady of TikTok, who did exactly this. She has just published her first book, eponymously titled The Folding Lady, having become TikTok famous by folding socks online during lockdown. “It was a simple nine-second video,” she writes.