North West and TikTok: These are the 7 golden rules of parenting and social media

"Being able to embarrass your mum big-style on social media is fun for kids – and something parents really need to keep a lid on"

Kim Kardashian and Kanye West attending the Vanity Fair Oscar Party held at the Wallis Annenberg Center for the Performing Arts in Beverly Hills, Los Angeles, California, USA.

It’s bad enough when the kids embarrass you in the supermarket. But when they surprise you by live-streaming you lying in bed, so the whole world can see you on social media, it’s a whole new level of mortification.

That’s just what happened to Kim Kardashian when her eight-year-old daughter North burst into her bedroom and declared: “Mom, I’m live!” as she filmed her on TikTok. Her famous mum, who was lying in bed in her pyjamas, shouted: “No stop, you’re not allowed to!”