The return of glam: How to embrace the maximalist make-up trend

From Zara Larsson to JADE, female popstars have set a bold new beauty mood for the year ahead. We asked the experts how to do it.

Chappell Roan sporting a maximalist make-up look at the Grammy Awards Picture: Jordan Strauss/Invision/AP

After years of barely-there skin, brushed-up brows and the relentless pursuit of “effortless” beauty, full glam is making a comeback.

The clean-girl aesthetic, all that dewy minimalism and neutral restraint, isn’t going anywhere (thank god, I have just perfected the no-make-up make-up look), but its hold on beauty is starting to soften. In its place, maximalist makeup is stepping back into the spotlight, confident, creative and colourful.