October’s best new beauty launches, from a revolutionary foundation to iconic lipsticks

From K-beauty-inspired foundation innovations to a genius lip exfoliator, there's lots to get excited by in this season's latest drops 
October’s best new beauty launches, from a revolutionary foundation to iconic lipsticks

Beauty lovers have plenty of new goodies to choose from this month

Thu, 02 Oct, 2025 - 01:00
Sally Foran

1. Sculpted by Aimee Cream Cushion Foundation

Sculpted by Aimee Cream Cushion Foundation 
Sculpted by Aimee Cream Cushion Foundation 

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