Penneys launches new Major Find feature showcasing standout in-store fashion

Penneys new Major Find feature highlights carefully curated pieces dropping throughout the year to fit the seasons and current trends.

Penneys has introduced its new Major Find feature, which puts a monthly spotlight on standout fashion at unmissable prices.

With carefully curated pieces dropping throughout the year to fit the seasons and current trends, there is something to suit every style – but how does it work?

What is Major Find?

Major Finds are the womenswear products Penneys deems as pieces its customers simply can’t afford to miss. These pieces are selected by the Penneys team as the must-have items of the month for style and budget-savvy shoppers.

How does it work?

Each month, Penneys will drop limited-edition pieces that are trend-led and versatile, but only while stocks last. 

The pieces are chosen with current fashion trends in mind and will be snapped up quickly. Think last-minute outfits or accessories for a night out, weekend away, or just because.

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What are this month's Major Finds?

September’s Major Finds are the Lounge Co-ord, top and bottoms, which have already sold out, and the Palazzo Jean, which is still available in stores.

October finds are coming soon, and customers are encouraged to stay tuned on Primark socials for more details.

New autumn essentials

Separately, the Primark Edit returned this month with a refined selection of autumn essentials designed to bring warmth, texture, and elevated simplicity to everyday style.

The latest drop blends timeless silhouettes with contemporary layering, and standout additions including a checked longline coat, tailored herringbone separates, cashmere blend knitwear and satin skirts.

The collection is available now in stores.