Sally Foran: I’ve been using a nude liner since I was 13 but this new one is my favourite shade 

The standout new beauty buys for September

There’s been a wave of innovative products launched recently

The beauty scene has been buzzing with lots of exciting new launches, including some double treats from top brands — and many are Irish too.

From skincare to haircare, makeup, and teen essentials, there’s been a wave of innovative products launched. Here are our standout picks:

1. The eyeliner

1. Hildun Beauty has expanded its Silk to Set Kajal Liner collection with two new shades

Hildun Beauty has expanded its Silk to Set Kajal Liner collection with two new shades: Chilli Chocolate, a rich burgundy perfect for green, blue, and brown eyes, offering long-wear versatility from day to night; and my favourite colour liner ever, All Day Nude, a light beige ideal for brightening the waterline, acting as a shadow base, or highlighting brows with precision.

I’ve been using a nude liner since I was 13, and I’ve been begging founder Suzy Griffin to bring out one since she launched Hildun's iconic liners.

Both glide on smoothly, blend effortlessly, and stay put all day, just like the other five in the existing collection.

€18, Hildun Beauty

2. The bodycare

2. Ella & Jo Body Moments

Ella & Jo is taking its self-care ethos from face to body with Body Moments, a luxe two-step capsule collection designed to turn everyday bodycare into a spa-worthy ritual.

The Velvet Moment Exfoliating Body Scrub is a creamy sugar polish infused with nourishing oils and vitamin E, leaving skin silky-smooth and glowing after each use.

Follow with the Moisture Moment Wet Skin Moisturiser, a game-changing hydrator applied directly to damp skin.

Powered by hyaluronic acid, niacinamide, and superfruit extracts, it provides fast-absorbing, deep nourishment, ensuring the skin feels soft, plump, and revitalised.

I’ve also found that this process ensures my tan not only goes on flawlessly, but fades better and doesn’t end up with that tiger bread effect.

€28, Ella & Jo

3. The hair solution

3. The Smooth Company Detangled Brush

The Smooth Company has launched Detangled, a haircare duo designed to banish knots and make styling effortless.

Music to my ears as, thanks to menopause, I’ve been noticing more hair fall out than usual — so anything that protects my hair strands, I’m all over.

Detangled Spray is a lightweight, no-rinse mist that reduces breakage, protects against heat up to 230C, shields colour and UV exposure, and boosts shine with key actives including hydrolyzed wheat protein, ectoin, polysilicone-29, benzophenone-4, and vitamin E.

The Detangled Brush features 106 anti-static bristles and a flexible curved head for smooth, effortless detangling without pulling. Suitable for all hair types, including extensions, the brush helps distribute natural oils and speeds up drying for a glossy, healthy finish.

Both products are €26.99, Kilkenny Design

4. The face mask

4. Pestle and Mortar Detox Mask

Pestle and Mortar has introduced two smart masks that provide targeted solutions for different skin concerns.

As someone who multi-masks every Sunday religiously, this launch excites me so much. The Detox Mask combines kaolin clay, sodium hyaluronate, and Tremella mushroom extract to draw out impurities, control excess oil, and hydrate without leaving a tight feeling, improving clarity and balance for enlarged pores, dullness, and textured skin in just 10–15 minutes.

Most clay masks can be drying on the skin, so this one is a welcome fix.

The Glow Up Mask features glycolic acid, salicylic acid, fruit enzymes, and soothing plant extracts to exfoliate, clear congestion, and brighten dull, tired, or uneven skin.

Both masks are fragrance-free, suitable for all skin types, and blend natural healing ingredients with advanced actives for immediate results and long-term skin health.

€28, Pestle & Mortar

5. The brow product

5. Brow boost from Brow aid

Brow Aid has launched the Brow Boost Multi-Stroke Marker, a precision solution for sparse or hairless areas caused by overplucking (something most of us Gen X’ers can relate to) post-partum changes, alopecia, medical treatments, stress, or ageing.

Its triple-tip, macro-lens technology creates hyper-realistic, featherlight strokes for a seamless, microblading-like effect. The smudge-proof, waterproof formula lasts 18 hours and is safe for post-chemotherapy and post-partum use, with three adaptable shades that suit a variety of skin tones.

Developed with empathy, the product offers confidence and natural beauty for anyone experiencing brow hair loss and is absolutely foolproof to apply — yes, even for someone like me who is usually heavy-handed when it comes to brows.

€18, Planet Beauty

6. The airbrushed base

6. Charlotte Tilbury Airbrush Flawless Setting Spray Matte

Charlotte Tilbury unveiled two new complexion essentials. Airbrush Flawless Foundation is a next-generation 3D-matte, longwear formula delivering a weightless, poreless, airbrushed finish.

Powered by Powder Blur AIRTech, Biomimetic Second-Skin Tech, and PhytoYouth Essence, it blurs imperfections, smooths texture, hydrates, and provides up to 24-hour waterproof, transfer-proof wear.

Available in 44 shades, it covers blemishes, redness, visible pores, fine lines, hyperpigmentation, and dark circles without appearing mask-like.

As a fan of the original (despite struggling to find my perfect shade), the expanded shade range is my favourite part of the reformulation. The Airbrush Flawless Setting Spray Matte primes and sets makeup for up to 16 hours, controlling oil and shine while preventing melting, fading, or creasing.

Its ultra-fine, non-sticky mist delivers a soft-focus, airbrushed effect, keeping skin fresh, smooth, and naturally matte all day.

€50 and €36, Arnotts

7. The contour solution

7. Poco Beauty Contour and Tint Collection

Poco Beauty launched the Contour and Tint Collection, a lip duo designed to combine skincare benefits with chic colour. The Water Glow Lip Tint is a hydrating, featherlight tint infused with hyaluronic acid and natural oils, delivering a fresh, glowing wash of colour in three versatile shades.

The Soft Blur Lip Contour Stick is a balm-meets-pencil that softly sculpts and defines lips with a diffused, fuller effect, creating a blurred, just-bitten look.

Used alone or together, they offer a modern, watercolour-blurred lip while nourishing the skin, perfectly in line with the brand’s ethos of effortless, authentic beauty and skincare first.

€22 and €21, Brown Thomas

8. The serum

8. NeuroTouch Symmetry Oil

I love massaging my face nightly with an oil, so this NeuroTouch Symmetry Serum, a groundbreaking facial sculpting oil, powered by neuroscience and the power of touch, is a launch I’m very excited by.

Developed by Dermalogica’s Professional Skin Therapists, the serum is paired with a unique sculpting technique designed to restore facial symmetry, visibly lift, and improve skin elasticity while enhancing wellbeing. Rooted in the skin–mind connection, the method stimulates sensory receptors to release feel-good hormones, fostering both radiance and connection.

Clinically proven, 97% of users saw more lifted skin and 95% felt more present with their partner. Infused with botanicals, kelp, rosewood, and squalane, it nourishes, sculpts, and uplifts mood.

€149, Dermalogica.ie

• Prices correct at time of print