BPerfect pauses sales of cleanser from Annalivia Hynds collection following concerns

The founder and CEO of the beauty brand Brendan McDowell posted to Instagram on Monday, confirming that sales of the brand’s cleanser have been paused

Influencer Annalivia Hynds, who collaborated with BPerfect on a skincare range. Picture: Brian McEvoy

BPerfect Cosmetics has paused the sale of a new skincare product less than a week after its launch, following some customer complaints on social media.

The founder and CEO of the beauty brand Brendan McDowell posted to Instagram on Monday, confirming that sales of the brand’s cleanser, which is part of its ‘Annalivia’ collection with influencer Annalivia Hynds, had been paused.