'I love making clothes for people': Sinéad O'Dwyer ahead of London Fashion Week show

The winner of Zalando's Visionary Award, and most recently announced as a nominee for the 2025 LVMH Prize, there will be a lot of eyes on Sínead O'Dwyer as she presents her London Fashion Week show tonight. Paul McLauchlan caught up with the Irish designer as she prepared for one of the biggest nights in the fashion calendar. 

Sinéad O’Dwyer will feature at London Fashion Week tonight

When Sinéad O’Dwyer first arrived on the scene back in 2018, she had just graduated from the Royal College of Art in London and her designs looked like no other: she rendered plaster casts of different body types in thin fibreglass, and piped them with silicone paint in marble hues. She blurred the lines between fashion and art and peddled a different ideal of beauty, one that fashion had rarely seen before.

Beyond fashion, this was a treaty on body diversity in an industry that famously places the rake-thin, the pale white, and the innocently young on a pedestal and markets that look as the only desirable or viable option.