Skin Nerd: Can a beauty product really make you feel a certain way?

 The relationship between our brain, mood and skin is inspiring a plethora of products aimed at influencing our emotional state...

Pic: iStock

Mood beauty — that which utilises the relationship between certain ingredients, the senses and the emotional reactions that are triggered — is not a new field but has been predicted to be a major trend over the next year, according to trend forecasting agencies WGSN and Mintel.

New product launches and formulas in the neurocosmetics space focus on evoking emotions including happiness, hope, calm and even love, and prove a promising tool with which consumers can direct their own feelings at a time they choose.