Trinny Woodall on taking risks, addiction, and launching her beauty brand in Ireland

She rose to fame in the noughties, insisting that fewer than half of us were wearing the right sized bra. Today, she’s more confident than ever – and is on a mission to make women of all ages feel the same. By Kate Demolder 

Trinny Woodall poses at the launch of the TRINNY London pop-up at Selfridges on October 5, 2018 in London, England

There’s a lot of old school, don’t-make-a-fuss, “who, me?” energy about Trinny Woodall, the Trinny London founder whose life reads like a Jacqueline Wilson novel.

Born Sarah-Jane Duncanson Woodall, in 1964, in Marylebone, London, Woodall first made her mark by being sent home from school for cutting off another pupil’s plait.