Lynx launch new fine fragrance collection — here's what to expect

2024 marks a new chapter for the popular brand as it aims to redefine fragrance for men

The Lynx Fine Fragrance collection.

For many Irish people, one whiff of Lynx is enough to transport us back to our youth and the years of teenage discos.

Lynx gift sets are commonplace under the Christmas tree of most households and the iconic Lynx Africa has become many young men’s introduction to the world of fragrance.