Pictures: Our top picks from the new Rita Ora collection at Penneys
The new collection is available now. Picture: Andrew Vowles for Primark
Penneys has launched its third collection as part of a fashion collaboration with popstar Rita Ora, just in time for spring/summer.
The new collection is inspired by the new season with each piece designed to elevate a soft colour palette of pastels, playful floral prints, distressed denim and lace.
Standout items in the range include a satin yellow dress with floral and lace detail and oversized blazers in pink, pinstripe and light green.
As with previous collections, it is closely co-designed by Penneys and Rita Ora and styled by the singer’s stylist Pippa Atkinson. 60 percent of the clothing range contains recycled or more sustainable materials including all our denim clothing pieces.
Speaking on the new collection, Rita Ora said she is “so excited” to launch the next stage.
“This time, we’re ready for Spring, with pieces that are fun and floral, including casual and dressy options perfect for day-to-night looks or a special occasion," she said.
“Denim has been a been a style staple throughout our collections, and it’s always been a personal favourite of mine. I love the playful floral prints we’ve added this time around, and I can’t wait to see how these pieces will inspire chic, new looks.”
