Penneys launches adaptive range for disabled people, with easy-open bras and briefs

Penneys' first adaptive collection is available from 2XS to 2XL

Penneys has launched its first adaptive collection designed around the needs of disabled people.

The first four-piece collection is currently available in four Irish stores — Mary St, Blanchardstown, Swords, and Dundrum, all in Dublin — and has been designed to be more practical and comfortable. They include small adaptations like easy closures, magnetic clasps and materials like Velcro.

The initial range includes four lingerie items: a black seam-free bra with magnetic closures at the front (€12), a black plunging lace bralette with magnetic closures at the front (€12), black briefs with magnetic closures at each side (€10), and black period pants with magnetic closures at each side (€12).

The range combines discrete magnetic closures with soft fabrics and feminine designs.

The range has been co-designed with technical specialists, is informed by the experiences and views of disabled people and combines discrete magnetic closures with soft fabrics and feminine designs.

“We’re proud to be taking specialist products that are typically more expensive and only available online and offering them at affordable prices on the high street,” said Charlie Magadah-Williams, head of diversity and inclusion at Primark.

“Our first adaptive lingerie collection has been two years in the making but we’ve got big ambitions to go further.” 

With prices ranging from €10 to €12, the lingerie is available from 2XS to 2XL.

The new collection has been unveiled alongside plans from the retailer to better serve its disabled colleagues and customers.