Adaptogenics, ectoin, custom serums: The key skincare trends on our radar for 2024

"Personalised and custom skincare products and routines are set to be big trends for 2024 as part of a wider movement that has dominated the past few years — the merging of beauty and tech."

Kate Demolder: The beauty and skincare ingredients to watch out for in 2024

As each new year rolls around, so too does a fresh new wave of skincare trends, products and ingredients — all of which promise to change the game. 

While people have been tending to their skin in perfectly satisfactory ways for hundreds of years, skincare technology today is quite something.