Skin Nerd: Do you have sensitive skin? Here's how to help

An increasing number of us suffer from sensitive skin, but the skincare industry is responding with targeted solutions that promise not to leave us red-faced...

A huge segment of the population will be with me when I say that caring for sensitive skin can be challenging – especially when it comes to trying new products and ingredients.

Is your skin giving you more drama than season one of the Derry Girls? You may be at tipping point with your (over) reactive skin but you are far from alone, as recent research has revealed that a whopping 71% of adults have sensitive skin. 

The State of Skin Sensitivity Report created by Aveeno, was compiled to raise awareness of the causes of skin sensitivity and the effects it can have on the mind – and the results point at a rising issue when it comes to irritated skin.