Secondhand September? Sign me up!

Secondhand September calls on fashion lovers to not buy anything new for 30 days. If it's good enough for Sienna Miller... it's good enough for me, writes Sarah Macken

Sienna Miller for Oxfam Secondhand September 2021. Striped shirt deadstock Jaeger, and faux fur coat by Astraka, and jeans 

Secondhand September? Consider me influenced. It’s a campaign with fashion cachet — Sienna Miller! Leopard print! Denim! — and slow fashion kudos. Miller, styled by British fashion editor Bay Garnett, wears a calf-length leopard-print coat and manages to look both nostalgic and contemporary. The clothes are Oxfam (yes, really).

For the uninitiated, Secondhand September challenges fashion lovers not to buy anything new for 30 days in a bid to promote better shopping habits. A necessary incentive given the textile industry accounts for up to 10 percent of the world’s greenhouse gas emissions — more than international aviation and shipping combined.