A menswear brand to know: Stefan Cooke

— slashed knits, printed jeans and angular cuts help transform the mundane into something wonderful here

Stefan Cooke: a selection of new looks from the Spring-Summer 2021 collection

London-based Stefan Cooke is jettisoning the rules of men’s luxury fashion in favour of an experimental approach to textiles with unusual fabric manipulations, optical illusions, and clever construction.

The garments look familiar but close inspection reveals subverted details: Argyle-print crew neck knits are slashed; jeans are stitched together from strips of elastic and printed with an image of denim; tailoring features angular cuts, to give the impression of a narrow waist. The mundane is transformed into something wonderful.