The latest must-have fashion item from Ireland: an old Telefón box

Featuring prominently in Hermès' ‘The Faubourg Odyssey’ campaign is an iconic green and white ‘Telefón’ box.

Amar Akway modelling Hermès' Spring/Summer 2021 collection with a distinctive Irish Telefón box as a backdrop

First they came for our retro Ireland soccer jerseys. Then they came for our humble GAA shorts. Now, it’s a far most unsuspecting piece of Ireland’s culture that the fashion world has its eye on: our old Telefón boxes.

In its Spring/Summer 2021 collection, Hermès promises to transport us to “a fantasy city built of collages” and in one of those cityscapes pictured in its advertising campaign we can see model Amar Akway walking in an all-orange ensemble. But wait, what’s that over her shoulder?