Paul McLauchlan: 10 of the best watches for men between €64 and €10k

Our guide to some of the best watches ranging from less than €100 to €10,000

TAG Heuer Carrra Chronograph watch

Buying a watch can be like buying a car: the stakes are high and where do you begin your search and what should you look for? In essence, you can answer this yourself: what do you want to wear — something simple and discreet as if it's there out of necessity, something swaggeringly expensive gleaming on your wrist like a shiny new Rolex, or the modest middle ground.

Like car fanatics, watches are feverishly debated online for their merits and, in the same way, some will pledge allegiance to BMW or Audi, horophiles are partial to brand loyalty. In essence, the watch you pick should reflect your own interests and affinities. Pay special attention to features, functions, style, weight, material, and type but to each individual their own expectations. Of course, your budget is hugely important.