New Gucci offers something for everyone, as opposed to everything for someone

Brand has redefined clothing with playful aesthetic  

Gucci's latest campaign starred the people behind the scenes.

THAT Gucci is one of the world’s most influential fashion brands should come as no surprise, not even to the socially media agnostic or anyone who has never read a magazine. 

The only way to have avoided the impact of Gucci on fashion, both women’s and men’s, in the past five years, would have been to have sequestered oneself on an island in the middle of the ocean and without digital access to civilisation.