In praise of pre-fall collections

‘Pre-collections’ used to be the preserve of rich women who wintered abroad. Now, the clothes that arrive between seasons have become one of fashion’s biggest successes, writes Annmarie O’Connor

In praise of pre-fall collections

‘Pre-collections’ used to be the preserve of rich women who wintered abroad. Now, the clothes that arrive between seasons have become one of fashion’s biggest successes, writes Annmarie O’Connor

Pre-fall: the moment of sartorial panic before catapulting forward into a new season. Often accompanied by protestations of having ‘nothing to wear’ and strong feelings about changeable weather patterns.

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