PRODUCT WATCH: Beauty brands play the long-wear game

Beauty brands play the long-wear game this autumn with formulas that both look good and last. Rachel Marie Walsh picks those that won’t tax skin over time.

Morning makeup takes your time and care, so “long wear” might well be considered a basic requirement of foundations. Your skin, however, is alive and hours of exposure to the relevant ingredients (oil-controlling, water-proofing, film-forming) is not natural, even if some extracts are.

Make up is itself artifice, I know, but ideally we use it to enhance rather than suppress. Almost all of the big foundation launches for autumn are long-wear focused.