Designer Joanne Hynes on her move to the high street

Just weeks after giving birth to her fourth child, Joanne Hynes launched her new line for Dunnes Stores. Annmarie O’Connor meets the unstoppable designer.

Special. Everyone wants a bit of it in their lives.

At once addictive and nourishing, the feeling of having and holding something unique is what, as humans, we all crave. Without it, there’d be no magic, no fairy dust; no object of affection - nothing special.