Get up close and personal with some custom hair care and make-up products

From haircare to make-up, customisation is taking over the cosmetics world, so get up close and personal, says Katie Wright

NO LONGER content with ready-to-wear threads anyone can buy, luxury shoppers have been snapping up monogrammed and made-to-measure fashions by the bucketload — and now the beauty industry is getting in on the action.

Driven by technological advances — both in the lab and online — brands are able to tailor ranges according to individual skin and hair types, while other products offer DIY customisability at home, and experts agree that eventually, the personalised approach will be the norm.