Trend of the Week: Finery London

What happens with three formidable fashion doyennes join forces? 

They create fashion’s most talked about brand – Finery London. Conceived in 2014 by Caren Downie (former ASOS fashion director), Rachel Morgans (former ASOS head buyer) and Emma Farrow (former Topshop chief designer), this holy highstreet trinity have created a label-come-online destination that responds to what women really want.

Simple separates mixed with exclusive shapes and reimagined vintage prints for wardrobe winners that segue from day to night, everyday to occasion with just a few simple tweaks.