Add a serum to your beauty regime

IT’S the product that delivers the highest concentration of actives to your skin, yet serum is still often overlooked in favour of the usual cleanse, tone, moisturise routine — and that’s a big mistake.

Generally a thinner consistency than face cream, serum should be applied morning and night after cleansing — however it’s not a substitute for a moisturiser, so you’ll need to follow up with your usual day or night cream.

While most serums do have moisture-boosting properties, their main aim is to super-charge skin with potent ingredients that target specific complexion concerns.