Product Watch: Tom Ford Fleur De Portofino

Your best memories can be summoned with a single spritz of summer perfume. Make new ones this season while wearing Rachel Marie Walsh’s pick of the best new fragrances.

The Story:

This is the latest addition to Ford’s Neroli Portofino Collection of perfumes, which are distinguished by their turquoise or aqua-blue glass bottles. The booty-centric campaign is causing some buzz ahead of the June 1 launch but a model’s bare backside looks a lot less explicit than Nicki Minaj’s Anaconda cover or even Beyoncé’s Met Gala gown. You know there’s been a cultural shift when a Tom Ford ad just looks a bit cheeky.