September glossies set trends for the year ahead

As Anna Wintour’s Vogue movie revealed, the September issues are the biggest of the year for the glossies, setting the trends for the year ahead. Annmarie O’Connor sees what’s in store.

JANUARY is overrated. As far as turning over a new leaf goes, September is much more appropriate. Think of it: leaves, trees. Hence the fashion world’s Keatsian adoration of the calendar’s ninth month. In the spirit of the season, the style cognoscenti, namely those at the helm of the monthly glossies, have revealed the tone, taste and trends for autumn/winter in their hotly-anticipated September issues.

As ad revenues, cover stars and pagination are compared, one publication maintains its mystery — US Vogue. Subject of the eponymous 2009 documentary The September Issue, the style bible is keeping an ace up its bishop’s sleeve (2014’s hot new silhouette) until August 26, revealing its ‘biggest issue ever’ once its rivals have shown their cards.