Time for some flower power

You don’t have to wait for next Valentine’s Day for a bunch of ‘roses’. The beauty shelves are packed with flowery scents.

Once the preserve of elderly aunts, rose scents have contemporary formulations — fresh and alluring, not pungent and overpowering. “There has been a resurgence of rose-inspired scents as timelessness, quality and authenticity are major trends in the fragrance industry,” says Trudi Loren, vice-president at Aramis & Designer Fragrances.

Take your pick for spring.