‘Bruce Willis effect’ prompts surge in visits to Alzheimer’s charity website

The revelation that Die Hard star Bruce Willis is suffering from a rare form of dementia prompted a surge in web traffic as people researched the illness, the UK’s leading dementia charity has said (PA)

The revelation that Die Hard star Bruce Willis is suffering from a rare form of dementia prompted a surge in web traffic as people researched the illness, the UK’s leading dementia charity has said.

Alzheimer’s Society said information on frontotemporal dementia was viewed more than 126,000 times in 2023, a rise of nearly 63% from 2022.