Rapper-turned-country singer Jelly Roll reigns at CMT Music Awards show

Jelly Roll (Invision/AP)

Jelly Roll was the big winner at the CMT Music Awards, as the rapper-turned-country singer took home three awards as an outsider who won over fans with his confessional songs.

The tattooed Son Of A Sinner singer became emotional during the show in Austin, Texas, as he thanked the country radio industry for its acceptance and shouted out to those who felt like him.