Super Bowl ads keep it light with nostalgia and stars

Aaron Paul, Bryan Cranston and Raymond Cruz in scene from PopCorners 2023 Super Bowl NFL football spot (Frito-Lay via AP)

Major food and drink brands, tech giants, streaming services and the stars of Breaking Bad are lining up for the biggest off-the-field prizes during this year’s Super Bowl: advertising spots.

As the Kansas City Chiefs prepare to take on the Philadelphia Eagles in Glendale, Arizona, major food brands like M&Ms, tech companies like Google, streaming services including Peacock and alcohol brands have jumped in to take the place of crypto ads and car makers, as those industries face ongoing difficulties.