Global audiences view ‘Britishness’ as mark of high-quality film and TV – report

The report concluded the UK screen industry had ‘a strong presence globally’ (Liam McBurney/PA)

Nearly three-quarters (70%) of global audiences view “Britishness” as a mark of high-quality film and TV, according to a new report.

A study commissioned by the Department for Digital, Culture, Media and Sport’s (DCMS) UK Global Screen Fund looked at the impact of the screen industry abroad as well as its future.