British rising stars to be showcased at SXSW festival

Singer-songwriter Lilla Vargen is one of the British Music Embassy’s showcased artists at the SXSW festival (British Music Embassy/PA)

The line-up for the British Music Embassy at the SXSW festival has been unveiled.

Rising star musicians will be showcased at the annual film, music and interactive media event in Austin, Texas, which is virtual this year due to the pandemic.