Jo Malone apologises to actor John Boyega after cutting him out of aftershave ad

John Boyega (Ian West/PA)

British perfume brand Jo Malone has apologised to black actor John Boyega after cutting him out of the Chinese version of an aftershave commercial he helped create.

Jo Malone London said in a statement to The Hollywood Reporter that the ad, which was designed for Chinese audiences, was a mis-step and has been removed.

Jo Malone London has issued an apology to John Boyega for the "offense" it caused when it reshot a personal video he made for them that not only cut out the 'Star Wars' actor entirely but didn’t feature a single black individual https://t.co/pKOKMStCKw pic.twitter.com/7ZiN7pwmsk

— The Hollywood Reporter (@THR) September 13, 2020

The recreated ad replaced Star Wars actor Boyega with Chinese star Liu Haoran.

Jo Malone and its parent company Estee Lauder did not respond to emailed requests for comment.

Boyega and his representatives also could not be reached for comment.