Diageo to buy Ryan Reynolds-backed gin brand Aviation in €466m deal

Aviation Gin – Ryan Reynolds

Spirit giant Diageo is to buy a gin brand co-owned by Hollywood actor Ryan Reynolds as part of a deal worth up to 610 million US dollars (€466 million).

The Tanqueray owner said it has agreed to acquire Aviation American Gin, which has been co-owned by the Deadpool actor since 2018.