They woke up like this?

Stars posting 'wake up selfies' all in aid of a great cause.

Stephen Fry, campaign creator Jemma Khan and Nigella Lawson

Stars are taking Beyonce’s ‘I woke up like this’ to a whole new level posting crusty-eyed, bed-head selfies minutes after they wake up - all in aid of the new charity campaign #WakeUpCall.