Joey Essex is insuring his hair for £1M

Yes … you read right …. his hair!

The ex-TOWIE star - who is known for his perfectly coiffured quiff - revealed plans to protect his most valuable asset after he was advised to cut it off while filming an episode of 'Educating Joey Essex' in the States.

The deal - which he hopes to secure with high-profile insurer Lloyd's of London - follows a six-figure hair care contract he signed with Tesco last year for his 'D'Reem Hair' range of products.