VIDEO: Sligo shop owner channels Conor McGregor in epic sale announcement

The eccentric owner of a Sligo menswear shop has taken his love of Conor McGregor to the next level.

EJ 'McGregor' of EJ Menswear in Sligo town has put together a hilarious video of him dressed as the new UFC interim Featherweight champion to announce a half-price sale taking place today.

Complete with UFC gloves, flag, fight shorts and even a Sinead O'Connor entrance EJ proceeds to beat the tar out of a man dressed in black. Watch out for those spinning back kicks!