Do not click this button: Reddit’s ingenious social experiment

Internet monster Reddit came up with a perfectApril’s Fools Day project to torment its users.

"The button", as it's called, is a simple button with a timer counting down from 60 seconds. Every time a user clicks the button, the timer resets for everyone. That's it.

No one knows what happens when it gets to zero - because someone, somewhere, always and inevitably clicks it.