The residents of this Swedish city have the strangest word for ’yes’

The word for ’yes’ in most of Sweden is ’ja’ - but in one city in northern Sweden, the residents have developed their own unique sound that they use instead.

In snowy Umeå, people express their agreement or affirmation with this one quick word - and calling it a 'word' might be pushing it.

Just watch below.

Amazing. Let's all start doing it.

"Uuumphw."

Nailed it.