Supervalu falls ’foul’ of predictive texting curse

We’ve all made spelling errors from time to time, but what happenes when that error changes the entire meaning of the sentence?

Irish supermarket Supervalu learned all about this after a text they sent out this morning caused a bit of a stir amongst customers when they noticed a very unfortunate spelling error.

The text, which was meant to advertise their "Amazing Turkey Offers", contained the following message instead:

"Frozen Bastard Turkey 4kg-5kg was €18.99 NOW ONLY €7.99"

Needless to say, Twitter reacted appropriately.

@conor_pope @SuperValuIRL Oh, you're in trouble now with the Turkey Anti Defamation League...

— Roland Keogh (@re_keogh) October 16, 2014

Apparently they're selling bastard turkeys at super Valu today or at least according to their text they are #tasty #illegitimatebird

— Oran Clare (@OranClare) October 16, 2014

So Supervalu are selling Frozen Bastard Turkeys 😂😂😂😂 This has made my day and I work in the place #GoodAdvertising

— Amy Doherty™ (@AmyDoherty2) October 16, 2014

Supervalu have since issued an apology to customers.

"Apologies to all our customers for the error in the text message that was sent earlier this morning.

"We did not mean to cause any offense. The message should have read: Special!: Thur-Fri, Amazing Frozen Basted Turkey 4kg-5kg"

@megs_kelly1989 Apologies for the error in the text message today. This was a genuine mistake & not intended to cause offense.

— SuperValu Ireland (@SuperValuIRL) October 16, 2014

H\T @EoinBearla