Baron Cohen gives Cannes the hump

Cannes got the hump with Sacha Baron Cohen yesterday as the funnyman staged his latest stunt to promote his new comedy film, The Dictator.

The comedian held a press conference outside his hotel, where he was flanked by two women dressed as soldiers.

A camel was led to him, which he mounted and rode down the famous Croisette to apparently take in some shopping. As he slowly made his way down the street, Baron Cohen was mobbed by dozens of photographers, bringing traffic to a halt and drawing the attention of police.