Green shoots: Three female entrepreneurs who have developed eco-friendly children's products

EARTH MOTHER: Siobhán Elsom with her husband Chris, and their children Conall, Cian and Ciara.

EVERY parent wants to do what’s best for their child: priorities are reordered, and parents juggle careers and home life to achieve a workable balance for their family. For a growing number of Irish mothers, their personal experiences have also been the inspiration behind innovative and more sustainable new products and businesses.